Content Engine

What It Does

The Content Engine runs on a daily schedule and handles the full social media content lifecycle without manual input.

• Generation: Runs at 7 AM EST every day. AI generates social content matched to Oshun's brand voice — professional, approachable, luxury, Jamaican
• Approval: Content is presented to Matthew via Telegram inline buttons. One tap to approve, edit, or skip. Auto-approve is available for time-sensitive windows
• Distribution: Approved content is published across connected platforms via Blotato. Google Drive media assets are scanned and labelled for use in posts
• Learning: Engagement scores feed back into the generation model — high-performing content styles are weighted more heavily in future generation cycles
• Weekly content sprints and workspace context syncs run on a separate schedule

External Service Details

• OpenRouter AI — content generation. Same model pipeline as Karen AI (Claude via OpenRouter). Prompt tuned for Oshun brand voice.
• Blotato — multi-platform social distribution. See Blotato component for account setup and API details.
• Google Drive — media asset library. The engine scans Drive for new images/videos, labels them by procedure/campaign type, and surfaces them for use in posts.

Journeys

• Journey 6 — Content Engine

Key Source Files

• src/consolidator_content.js — Main content pipeline orchestrator. Key exports: runDailyContentPipeline() (line 11), presentDailyContent() (line 132), autoApproveContent() (line 185), runDriveScanAndLabel() (line 228), runDriveMediaCleanup() (line 256), runWeeklyContentSprint() (line 281), runWorkspaceContextSync() (line 286).
• src/actions/analytics/scoring.js — Engagement scoring per post. Scores feed back into generation prompt weighting.
• src/actions/analytics/growth.js — Follower growth and reach tracking over time.
• src/actions/campaign/ — Campaign-level content: briefs, batch generation, and scheduled posting. Contains limits.js, briefs.js, generation.js, posting.js.

Database Tables

• content_pipelines — Daily pipeline run records and status
• content_submissions — Individual generated pieces awaiting approval
• content_calendar — Approved content scheduled for future posting
• content_distributions — Publishing records per platform per post
• drive_assets — Indexed Google Drive media with labels and usage history
• content_feedback — Engagement data and manual feedback per post
• marketing_analytics — Aggregated reach, impressions, and engagement metrics
• follower_snapshots — Daily follower counts per platform for growth tracking

Known Issues

No known issues at this time.